How we handle claims.

Our job is to make dog health, care, nutrition, and product language easier to evaluate—not to turn reporting into diagnosis or treatment advice.

Source the guidance

Veterinary, regulatory, and nutrition guidance links to primary organizations whenever practical.

Attribute the claim

Statements about a brand’s sourcing, formulation, endorsements, or manufacturing remain company claims unless independently documented.

Disclose participation

When a featured company supplies information or has a commercial relationship with the publisher, that relationship is shown prominently.

Avoid diagnosis

We do not diagnose a dog or recommend products to cure, mitigate, treat, or prevent disease.

Invite veterinary context

Urgent signs, medication questions, allergies, chronic conditions, therapeutic diets, and adverse reactions need guidance from a licensed veterinarian.

Correct the record

Substantive corrections are made when reliable evidence shows that published material is inaccurate. Send a correction →